Friday, 23 March 2012

Do you think that social media has the potential to bring about real social change?

In my opinion, I strongly feel like the use of social media has brought real social change in terms of today’s day and age. My reasoning behind this is because if you think about it, the way that people are communicating in today’s day and age is completely different in comparison to people back in the day where there was no such thing as Facebook, Twitter, YouTube etc. Social media can bring out both positive and negative aspects regarding social change. In terms of the positive aspect, businesses are finding new ways to market their products through these various different social media sites to try and get potential consumers aware of their product. For example, Nike does a great way of advertising their company as they provide consumers with their own group on Facebook, posting pictures of their products as well as updating their statuses to inform consumers of their latest products. In addition, Facebook allows users to post their comments on the site that way businesses are constantly being informed as to the needs and wants of consumers. In addition, companies like Nike use YouTube as a way to commercialize there product on TV by updating the latest Nike advertisement through posting their commercials on YouTube. However, the negative aspect that social media has is that by making these site available to people, it ignores people being able to actually communicate to one and other face to face as opposed to over the web. These sites make people become less personable when it comes down to dealing with people since they rely so much on these social media tools by avoiding face to face confrontation. Overall, I feel like the use of Social media will continue bringing real social change regardless if their is either negative or positive aspects associated with the use of social media.    


  1. Hey Michelle! I absolutely agree with you a 100%. Everyone seems to be really associated with these social networks and believe most things they see on them. And it is very different than how the last generation was with news. This generation relies on the social media way too much so I see your point there. I agree with your example of Nike as well. They have done a terrific job using these social networks to advertise their products and stores and i'm sure they have gained profit over it. Nice post!

  2. Michelle,
    Thanks for the read, i forget sometimes what social media has done for society in terms of how we purchase things and what influences those purchases. The mention of customer feedback is awesome for those companies providing a good or service. All these social networks such as twitter and facebook also make it a great testing ground for what is in and what is becoming obsolete. Who better to let you know what they think of products then your target market.

  3. I love how you brought in marketing and business into the picture and how consumers will most likely see a product say a sneaker someone’s wearing on a picture in Facebook and say to themselves " hey I like that style, looks like something I might buy " and go get it!, social media has definitely changed the way consumers and society purchases products and is an elite tool used by companies and marketing tools in recent years.

  4. the comparisons of how todays generation and the ones in the past communicate brings things to a level everyone can understand. talking about thye positive opportunities and negative aspects that come along with it, like businesses are learning of this popular way of interacting with people and are choosing to get involved